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Thursday, April 17, 2014

Mobile number portability

Mobile number portability

New Delhi, Jan 20: Are you not happy with your mobile operators schemes, services and flexibilities? Dont be irritated. Now, here comes your solutions. Choose your favourable mobile operator and say good bye to the old one.

Here is the good news for all mobiles users. The much awaited Mobile Number Portability MNP will be operational in India from Thursday, Jan 20. The MNP scheme was launched first in Haryana in Nov 2010 and now all set to be implemented in all around the nation.

Its a new development in Mobile Communication Technology. In India there are more than 700 million mobile users. In this service the mobile user can switch to other service provider without changing the mobile numbers. Both prepaid and postpaid teleusers have the facility to switch to other favourable teleoperators.

How to switch Rules:

The subscriber, who likes to avail this service, need to send a SMS from his mobile to 1900. Once the customer sends SMS, he will be receiving a unique porting code from the current service provider. Then he need to fill the application in a particular format and mention the new service provider, the customer would like to subscribe for. The new service provider will collect the information about the user from the current operator. A time period of seven days will be taken for the complete transfer of mobile number to the network of the new mobile operator. UPDATE: 2G ban ashamed; Mobile Number Portability rescues customersThe only restriction is that you can change your operator without changing your number only within your current service area.

Suppose a subscriber, who is using a Mumbai number, can not switch to an operator in Bangalore. The subscriber can only change his/her operator within Mumbai only.

Experts take on Mobile Number Portability:

The implementation of MNP will hit the operating margins of service providers and those with deeper pockets would be better placed to cope up with the new scenario, ratings agency ICRA stated.

The nation wide implementation will increase churn of customers, shootup the customer acquisition and retention and lower the ARPUs average revenue per user as competitive tariff plans will have to be offered, the agency said in a note.

On service quality, operators will have to focus on better customer care and network coverage while differentiated services like 3G can also swing customers towards a particular operator, ICRA added.

However, mobile users are advised to think twice before switching to another tele operators as surveys have revealed that the net effect of number portability is practically negligible.

Consumers are suggested to change operators better based on a perception of improvement rather than a real difference..

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