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Monday, January 20, 2014

Know The Psychology of Selling For big Profits

Know The Psychology of Selling For big Profits

Start out by pointing out a problem your target audience likely has. If you selling to housewives, talk about their messy house, all the time they spend taking care of the kids, too much time in the kitchen, etc. Then, make sure you talk about how those problems make them feel. Don just skim the surface, either. Explore their feelings if inadequacy, how they feel when their mothers criticize their housekeeping, and how they never have enough time and energy to pamper themselves. Make sure you dig deep enough that they feel you talking to them, not just housewives in general.

If you not sure what emotional chords to strike, talk to friends or relatives. Those who are in similar situations as your prospective buyers will be able to give you some insight into how people in their positions really feel, and what will make them feel better.

Once you established the problem and what deep feelings surround it, present your product as the ultimate solution. Again, make sure you tell them how they will feel once they have your product or service working for them. Explain to them how you understand what they going through, and that why you came up with your product or service; to help them erase the negative feelings they were having before, and replace them with positive ones that will make their lives better and happier.

Don be afraid to share a sappy story or two about someone like your prospects.

People love to hear how others in similar situations have overcome difficulties

and survived. When sharing stories, be sure to include your product

or service as the main component of the person new life.

Once you explored how people feel now as opposed to how they feel after they buy, reiterate what you told your prospects by making a final comparison of the person they were versus the person they could become. You don need to include an obvious sales pitch here, just talk about how they feel now as opposed to how they could be feeling. If you do it right, they draw their own conclusion that yourproduct is what will make the difference.

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