chrome hearts
asics

chrome hearts

chrome hearts
chrome hearts

Wednesday, January 8, 2014

How can IVR help you make more money out of your traditional media advertising

How can IVR help you make more money out of your traditional media advertising

Yes, those billboards you see while driving down the highway, 12 foot backlit signs in malls and bus shelter ads, are not leaving us any time soon, and neither is the traditional IVR as we know it today or we did yesterday.

It is becoming harder and harder for traditional media to compete for advertisers?dollars, new media is no longer new it has become mainstream, the web, digital displays, web casts, pod casts, and who knows what else, will be utilized in the future, as they keep on coming.

However, no mater if it new or old media that works, businesses demand advertising channels that are accountable for results. You have probably have heard this saying, your marketing needs to be as accountable as your stock portfolio.

With the Internet, unique visitors can be tracked, conversions can be measured and dollars can be accounted for, but how about all that traditional media, how can it measured to the same standards of accountability how do you know if someone who is walking by your backlit sign will do anything about it? This is where another old timer works, and works well, IVR, Interactive Voice Response, has been around for more than 20 years. After all, you are spending money in advertising and marketing to make more money, right? IRV can help you capture more information about the consumer, so you can connect with them over the telephone, or face to face, and make a return on all those dollars you are spending.

Barnard L. Crespi, is CEO and head of professional services of Datatel Communications Inc, a firm that helps businesses and organizations successfully execute their IVR strategies, by delivering superior knowhow, hosting and support services. .

No comments:

Post a Comment